BeyazBorsa was founded as an end-to-end sports and entertainment technology and advisory business to disrupt the ticketing industry in Turkey. The venture managed to establish the white-label ticketing market in Turkey from ground up by providing intelligent solutions to leading sports clubs and venues such as Galatasaray, Zorlu PSM, ATP250 & Bogazici University.
In order to break the incumbent portal’s pre-financing based competitive barrier, BeyazBorsa introduced the barter-based supplier financing, which evolved into a full-fledged sponsorship business, brokering multi-million euro deals with the likes of OPEL, Coca-Cola and Swatch-RADO.